ABOUT US
Founded in Marrakech in 2019, this Moroccan fashion house celebrates elegance, heritage, and innovation. Drawing inspiration from the richness of Moroccan clothing traditions, the brand reinterprets iconic silhouettes through a contemporary, refined, and timeless aesthetic.
Collections for All Generations
Each season, new collections are launched to meet the expectations of a demanding and passionate clientele. These creations, designed to enhance all generations, are intended for women, men, and children, with the aim of showcasing the beauty of traditional clothing through a complete and harmonious wardrobe.
Exceptional Materials
The pieces are crafted from noble fabrics sourced from the world’s finest textile houses. Sumptuous velvet, fluid silk crepe, airy chiffons, and luxurious silk drapes: every material is carefully selected for its quality, structure, and brilliance.
Craftsmanship at the Core
Artisanal work holds a central place in the brand’s approach. Handcrafted embroidery, precise finishes, meticulously studied details, and precious ornaments such as Swarovski crystals enhance each creation, showcasing exceptional craftsmanship.